Greenway Media

Organizational Visioning

By applying experience and expertise in stakeholder engagement and facilitation, Greenway worked with Arcata Main Street, a local program following the National Main Street principles, to begin an organizational development process. We gathered interested community members to confirm their support for Arcata Main Street and to express their wishes for the organization’s future. We followed that…

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Jammie Jog – Bay Trail Fundraising and Community Engagement

  Greenway produced the first-ever Jammie Jog event as a way to engage the public on proposed development of the Bay Trail, a multi-use corridor that would span northern Arcata to southern Eureka. The outreach effort, which includes events like the Jammie Jog, is a collaboration between Humboldt Trails Council and Humboldt Area Foundation. The…

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Watershed Heroes Project Update, Spring 2014

Construction on the otter habitat is underway at the Sequoia Park Zoo as the Watershed Heroes project moves forward. In the meantime, designs for the otter and salmon viewing shelters and the aviaries that will be housing an owl and eagle are being finalized. As Project Manager, Greenway is overseeing and coordinating each step of…

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Arcata Main Street and Greenway Partners Team Up To Re-launch Downtown Business Organization

November 14, 2013 ARCATA – Arcata Main Street (AMS) has contracted with professional planning group Greenway Partners to relaunch the downtown business advocacy organization. Greenway will handle Main Street’s critical administrative functions on an interim basis while completing current projects and making a new, long-term plan. “We want to re-establish Main Street’s guiding principles,” said…

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Strategic Planning and Organizational Assessment

Greenway assisted Arcata Fire District (AFD) with developing a strategic plan for the district that outlines sustainable operations over the next 3-5 years. Greenway’s involvement began during a project with the Arcata Volunteer Fire Department (AVFD) to evaluate plans for a new fire facility for the District. The facilitation process led by Greenway brought the AFD…

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Arcata Fire to Modernize and Expand Fire Facilities

Arcata, November 7, 2013 – Arcata Fire announced its decision to modernize and expand existing fire facilities in Arcata and McKinleyville to meet current and future operational needs. This decision is the result of a long-standing effort to build improved facilities to better serve residents and stakeholders. Volunteer President Dave White stated, “I’m pleased that…

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Creamery District Planning – Stakeholder Meeting #1

The first stakeholder meeting for planning the Creamery District – a community arts district – was held Sunday, February 5, 2012. Attendees included local artists, area residents and business owners, City of Arcata staff and elected officials, and other interested parties. The 3-hour workshop brought stakeholders together to begin defining elements and themes to include…

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Infrastructure Decommissioning and Site Restoration

Greenway provided the Yurok Tribe Watershed Department engineering and project management services to decommission the infrastructure at the former Requa Air Base, a Cold War-era military radar station. Following deconstruction and removal of over 30 buildings and a road network, we also coordinated the restoration and revegetation of several acres at the site. With the help…

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