Hoopa Grocery Revitalization

The Hoopa Valley Tribe is supporting the re-establishment of a 15,000 sq.ft. grocery store on the tribal reservation adjacent to the northeastern edge of Humboldt County in Northern California.

The site planned for renovation is a building which operated as a private regional chain grocery store for 40 years before closing in 2016.

Although the store had been generating a sales volume in excess of $150,000 per week, the store closed for several reasons, including a change in the ownership, deferred maintenance costs, and a series of health code violations stemming from a lack of attention and maintenance of the store building. Since the store's closure, the residents of Hoopa Valley have had to travel significant distances to get groceries.

This project is in the design phase and development. In addition to a construction remodel, the tribe is supporting redevelopment of the store's operations and ownership model. The aim is to make the enterprise not only financially self-sustaining, but also ensure a good fit with the community's needs and character.