Organizational Visioning

By applying experience and expertise in stakeholder engagement and facilitation, Greenway worked with Arcata Main Street, a local program following the National Main Street principles, to begin an organizational development process. We gathered interested community members to confirm their support for Arcata Main Street and to express their wishes for the organization’s future. We followed that process with a series of workshops and meetings to define a vision and strategic directions for the organization, to expand and strengthen its board membership and to bolster community support for its efforts. The goals of the process were to re-focus Arcata Main Street around its core purpose as an organization and to clarify efforts needed for it to become a strong asset to the downtown community of Arcata.